"...We know that money matters in society, but we don't seem to realize that money matters on the Left...
"...The area I have some experience with, alternative media, is graphically if not universally donor, and donor dynamics, dominated. For example, The Nation was begun and financed by large donors who, at most points, occupied the key decision positions in the periodical. The same holds true for Monthly Review, Mother Jones, Utne Reader, In These Times, and New Left Review. In cases where the big donor didn't come abroad, it was generally the best fund-raiser or most financially connected participant who had the corner office. With our activist hats on we decry mainstream media for being owned and thus beholding to big money in its motivations and structural choices, but then, when we don our media hats, we construct operations no less beholden to big-money interests, but now via the largesse of donors rather than direct owners.
"When leftists I have known have talked about a major nonprofit--say the Ford Foundation--they...certainly haven't described an institution free of constraint...
"Mother Jones magazine was financed into existence by Adam Hochschild. Adam's money allowed MJ to do massive mailings over and over, to build up and maintain a readership. It turns out that Adam's money came from African mining...
"...Adam not only put his money into MJ but put himself into MJ too, in the corner office...But the salient point about Adam was the amount of cash he had available versus the amount that he made available. It seemed that Adam was richer than Adam would admit to himself. What he was giving, which was quite considerable by Left accounts, wasn't even denting his capacity. He was doing a fraction of what he might have done, given his actual resources...
"David Hunter...managed the Stern Foundation...I got an invitation to see David Hunter in New York City at the Stern Foundation offices...
"The meeting was held over lunch at the Harvard Club. We chatted a bit and Hunter asked to see our financial statement...
"Hunter told me...that he paid no attention to the actual numbers in such documents because he took it for granted that everyone asking for donations lied. He required the documents but he looked at them only to see if they were done prooperly...
"...You got Hunter's aid, and even more, you got aid from other donors, if they liked you, pure and simple...
In his autobiography, ZNet editor Albert also indicated how he apparently initially attempted to increase reader traffic on his ZNet website:
"...In the ZNet forum system, at its outset, I felt I had to do something to engender participation...To prod participation, I logged on with numerous false names, writing messages under each name, giving the system a flow of content that seemed to come from diverse people. I would engage in long debates, not only under my name, but also under four or five other names--including masquerading as two women..."
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