"Avoid conflicts of interests, real or perceived.
"Remain free of associations and activities that may compromise integrity or damage credibility.
"Refuse gifts, favors, fees, free travel, and special treatment, and shun secondary employment, political involvement, public office, and service in community organizations if they compromise journalistic integrity.
"Disclose unavoidable conflicts.
"Be vigilant and courageous about holding those with power accountable. [Note: Including those who hold power within the U.S. multi-billion dollar foundation world]
"Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.
"Be wary of sources offering information for favors or money."
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